Nike and Apple continue to release powerful campaigns and advancements for their Nike+ products. In addition to the release of their Nike+ Sportsband, they have integrated the Nike+ technology in selected Life Fitness Gym Equipment and the second generation iPod Touch. I recently wore out my sensor for the second time failing to replace it until just last month. With the summer and beautiful weather just peaking out from behind those clouds, I have selected my Nike+ challenges to contribute towards, ready to pound the pavement over the next several months (along with my Mini ->). The challenge gallery currently consists of over 10,000 active races that you can hop right into. Races pit countries, provinces, states, gender and almost anything you can think of against one another.

Oo-whee, this is where it gets fun. Only recently have users been encouraged to ‘talk some trash’ through the forums to create a sense of competition. For anyone who knows me, I live off and kill for this stuff.

I have work from two separate agencies promoting the same challenge in two distinct efforts. The age-old men verses women battle has never looked this good in this commercial by 72 and Sunny:

Fueling the fire between the sexes even further, Jung von Matt/Neckar has produced a Trash Talk Banner that is placed on male and female targeted websites (i.e. Men’s Health & Shape) to produce buzz and advertising for Nike+.

Nikegirl: When GOD created men, SHE was only exercising.
Chuck Norris: That’s pretty cheeky for a rib.
Sabine87: Girls look better and run stronger. Go sisters, go!
Svenni: Yeah, go girls! (start cleaning our winners’ podium)
Linus: Is that a white flag I see you with girls?
Uta: @Linus: That’s a tissue for your tears, loser!
Sabrina: Less talkin’ more runnin’. GRLZ rule!!!!!
Air Pegasus: only thing running is your nose, honey. boys = 1st
Amazone: The only place you guys are always first, is in bed!!!!
Rudolf: PLEEEZE! why don’t you gals try brain jogging instead?
Dr. Steel: We would gladly give you a head start of 100 meters, but you don’t even get that far.
Maedchen: *yawn*… are you the sweaty dude runnin behind me?
Dr. Steel: Yo maedchen, that ain’t runnin , that’s called sleepwalking
Maedchen: … still behind me!

I can’t get enough of this trash talk! It’s immersive, social and interactive advertising at it’s best. We need to see more ingenious works like this bringing together groups of people in fierce head-to-head competitions. Where would we be without competition?