Five different musicians were commissioned to create songs about a specific color. From there they enlisted five directors to shoot music videos for each song. Each song has its own distinct sound ranging from hip-hop (Swizz Beatz) to pop-rock (Marie Digby) and every video is original and captivating.

Visit the soundofcolor.com for a behind the scenes look at the sounds and interviews with the artists. It’s a great concept created by Gap and Rehab to expose these artists to the world. Check out the songs/videos below:

Magic (blue) by The Blakes:

Candy Green (green) by Swizz Beatz:

Paint Me In Your Sunshine (yellow) by Marie Digby:

Turning Red (red) by Dntel:

Black/White (black/white) by The Raveonettes: